May 10, 2021
Common Roots Brewing Company Creates Nonprofit to Give Back
Common Roots Foundation Formed as a Community Resource in Northeastern NY
For Immediate Release
While a formalized nonprofit was always part of Common Roots Brewing Company’s master plan, it came to life after a fire burned the original brewery in March 2019. Before the fire was out and the ashes had settled, the community immediately began to rally, organizing fundraisers to support the Common Roots employees and offering brewing space so the business could continue operating.
Common Roots continued to operate at a temporary taproom just up the road while the co-founders and father-and-son team, Bert and Christian Weber, rebuilt a highly energy- and production-efficient brewery and taproom at the original site at 58 Saratoga Avenue in South Glens Falls. The Webers vowed to repay the community, and in 2020, amid the global pandemic, they founded the Common Roots Foundation.
The Common Roots Foundation is a 501(c)(3) nonprofit organization with a mission to improve the quality of life in northeastern New York, specifically in the areas of community wellness, environmental stewardship, and assisting those in times of need. The Foundation is governed by a nine-member Board of Directors and managed by a part-time executive director.
“We thought creating a separate vehicle would create many more benefits,” Bert said of formalizing the nonprofit foundation and Common Roots’ mission. “We couldn’t do the things as a business that the Foundation will be able to do.”
The Foundation aims to collaborate with local nonprofits and organizations that share its commitment to a healthy and inclusive community, and support families and businesses in need. It accepts donations, which are tax deductible, and will award grants and lend resources to initiatives related to its mission. The Foundation also offers a membership program and sponsorship/partnership opportunities for individuals, families, or businesses interested in joining its community-driven cause.
“We have a lot of energy, and our brand has a lot of energy,” Christian said. “The Common Roots Foundation is about continuing what the brewery has been doing and growing it.”
For more information on the Foundation’s initiatives, grant-application process, donation requests, and membership program/how to donate, please visit the Common Roots Foundation website.
Media inquiries, please contact Executive Director Alex Kochon at (518) 413-1877 or email firstname.lastname@example.org.
About the Common Roots Foundation
The Common Roots Foundation is a 501(c)(3) nonprofit with a mission to improve the quality of life in northeastern New York, specifically in the areas of community wellness, environmental stewardship, and assisting those in times of need. This nonprofit was formed in 2020, a year after a devastating fire at the Common Roots Brewing Company was met with an outpour of community support. As a result, the Common Roots Foundation exists to give back, assist our community in times of need, and promote our shared values of creating a more sustainable, inclusive, and safe community. Visit our website at commonrootsbrewing.com/foundation/.