Jess Mead

Having choices are generally considered good things in life, but is there such a thing as too many choices? Most people would say no… but having so many choices can sometimes create a dilemma or even confusion for the consumer as to what brand to purchase.

As the chief cook in our family, I enjoy the art of cooking and weirdly, even like to go to the market and select the items I want to prepare. That said, my time in the supermarket is not all joyful and I am amazed at the number of choices we have as consumers on any given product. How do I choose what brand to buy? Like most things I purchase, there can be a difference in quality, price, locally produced or big brand. That said, and for the obvious reason, I usually don’t have to purchase my beer at the grocery store. I do, however, make a point to visit that area of the market and check to see the Common Roots display and what the competition is doing.

I am always amazed at the number of choices that are now available in the craft beer display! As I stand there…I put myself in the customers shoes and try to imagine…now why would I choose CRBC over some other brands? Certainly taste, style, ABV, label design, and price all likely enter the decision-making process so…what else should matter?

If you are a regular customer of CR, you likely know we made a very deliberate decision early in our business model to use local suppliers and products in all aspects of our business. We’ve also made a substantial investment to reduce our waste stream and carbon footprint as a company and support a variety of sustainable initiatives with other local organizations. To further our mission to strengthen our community, we launched the Common Roots Foundation in 2021 and, with your support, have donated over $50,000 in support of this initiative. While none of these decisions necessarily improved our bottom line, we felt strongly that this was ultimately a more impactful way to do business.

All that said…how would a new or undecided customer know that and would they even care? Does it matter if the company or brand they support is a good community member that supports environmental sustainability and social justice issues? The answer we think is a “hopeful yes.” The question then becomes: “How do we get that message out and not sound like a marketing ploy?”

The answer, we believe, is to just keep doing what we are doing. We didn’t start this idea of building a community around beer because we wanted to monetize it. We saw the value of bringing people together over a beer for the common good and this honestly aligned more with what we value as a family and a business. Even in our little original taproom we saw the importance of gatherings to help one another, and we wanted to grow both the business and our community under that ethos.

Understandably, a critical part of any successful business is their approach to customer engagement. We know that in a competitive market with lots of choices, giving the customer another reason to support our brand will help us grow the business and the foundation. We believe that feeling good about supporting CR, the Brewery and CR, the Foundation is an important part of that engagement.

In that light, we are introducing a new slogan that we will attach to our brand: “Brewed with Passion, Rooted in Community”. Our team felt that this best embodied what we want our customers to know. We love what we do, and we care about our community.

As we move into 2023, we trust this new slogan will also serve as a reminder to keep doing what we love and perhaps, give the consumer another reason to support this idea we call Common Roots.

Cheers!

While driving home from the brewery just before Thanksgiving, I was listening to a program about immigration on our local NPR station. The man interviewed was asked how he felt when it seemed no one cared. He said something that struck me as very profound. He replied, “The heart cannot feel what the eyes do not see.”

I thought how true that is for many of us. It is hard to feel or have empathy for someone or a cause if we don’t see it or have been affected by it. This all happened on the same day that I came across a man experiencing homelessness on one of my favorite dog walks in the woods of Moreau Town Park. I have taken this trail many times and, on this day, after a recent snowfall, I came upon a man who had taken shelter in the woods. I apologized for disturbing him with my dogs, he made no eye contact, said nothing, and started to break his camp. I wish I would have asked him if he needed help but was honestly too startled by the whole experience.

We all know that, particularly during this holiday season, we have members of our community that are struggling and could use a helping hand. The hard truth is that these needs are year-round and not just during this holiday season. In that light, I am especially proud that, between the Brewery and the Foundation, we have been able to collaborate with several local organizations that not only “see” the problems, but they also act and lend a hand to help.

With your support this past year, our Foundation has contributed over $36,000 in donations to help lift our community in areas we don’t always see. I wish we could do more as the need is great and our resources are finite. During this special season, all of us at the Foundation and Common Roots Brewing Company are thankful for your continued support and willingness to be involved.

We are especially thankful to our corporate sponsor, Boralex Hydro, for their generous support of the Foundation and our mission to lift our community. If you haven’t done so already, please consider donating to or joining our Foundation to lend a helping hand to many of our local organization that continue to be our eyes and an open portal to our hearts.

Cheers and best wishes from all of us at Common Roots Brewing Company and the Common Roots Foundation!

As we get ready to welcome the autumn season with all its magic, it’s also a good time to reflect on what a good summer we’ve had. The summer weather, while exceptionally hot at times was, for the most part, a good summer. The hot days and comfortable nights were what we all love about Upstate New York.

As of this writing it has also been a dry summer and while that was good for our outdoor plans, it did make it harder for our friends in the farming community. The lack of adequate rainfall had a negative effect on crop yield and timing. Our drought conditions here were even worse in other parts of the world. By the time you are reading this, Robin and I should be on vacation in Europe and hopefully enjoying our long-awaited Rhine River Cruise… that is if the Rhine has enough water! This and other stories like it can bring the impacts of climate change down to a much more personal level to all of us.

In response to this crisis, Common Roots brews a special IPA each year for an Earth Day release called “Mom’s Calling”. It’s a delicious beer with a label indicative of the message and the dire conditions our planet now faces. A percentage of the proceeds of the sale of this beer is donated to our Foundation for the purpose of supporting local environmental initiatives.

While saving the planet sounds like a very lofty and insurmountable challenge, it is not one that we can continue to ignore. Even small changes and steps taken to reduce our impact on the planet can have a positive result. We are proud that Common Roots Brewing Company continues to take steps to become a more sustainable company and reduce our carbon footprint. Likewise, the Common Roots Foundation has had a positive impact by providing funds for local initiatives that support environmental stewardship and sustainably.

On a final note, the one thing that each of us can do this fall is to vote in support of candidates that have a pro-environmental platform. Saving the planet is not controversial and should never be politicized. Mom’s calling and we need to answer that call.

Cheers to a better tomorrow!
Bert

This past July 3rd Robin and I decided we would attend the Glens Falls Symphony’s free concert in Crandall Park. The tradition has come back after taking a hiatus for a few years because of COVID. It was a wonderful slice of America and another reason why we love this community. The Glens Falls orchestra is a group of professional musicians totally supported by sponsors and organizations; therefore, making Glens Falls the smallest city to have its own symphony! If you haven’t attended one of their concerts, you should make plans to do so soon.

I love all kinds of music but listening to a large orchestra is especially enjoyable to me. Not being a musician myself, I am in awe of their individual talents and commitment to the art that creates this magical sound for the listeners’ enjoyment. Their selections for the evening, were a predictable mix of patriotic songs, show tunes and some pop music. The evening started out with the playing of National Anthem which I found to be especially moving on this evening. Most of the crowd stood and joined in singing the words. I did notice a group of young women who sat in silence and bowed their heads. Afterward I saw their matching shirts and the message: “Women’s Rights are Human Rights.” As a husband, father and now grandfather to amazing women and girls, I understood why they choose not to stand. While we may not agree with this for one reason or another, the fact that that they and others, came together as a community, was still something to celebrate. It was peaceful and respectful gathering of individuals of many backgrounds and beliefs.

The Foundation is also celebrating a very eventful season. With your help, we just awarded over $15,000 in grants to organizations that are making a positive change in our community. The gathering in Crandall Park was, in the end, a celebration of community and each person there had a personal reason to participate in their own way.

Just as the symphony depends on everyone doing their part to create that magical sound, the Foundation and the work we hope to do needs each of us to do our part and work together. Our strength and effectiveness are dependent on all staying involved in respectful discourse and actions. We know the most effective changes occurs at the grassroots level and the ability to work together for a common good. Thank you for your continued support of our efforts to create a community that celebrates an active lifestyle, promotes social and environmental justice and helps lift those who are in crisis.

Thank you,
Bert

Cheers!

The one thing we’ve learned in business and in training for different activities is you have to be consistent. Whether we’re making beer or trying to improve our time in a race or a score in disc golf, the key to success is developing good practices and routines. As with any athletic endeavors or successful organization, developing good habits early and sticking to them is critical.

It is also important to remember that even the best practices and plans may need to be revisited and reaffirmed to keep the desired outcome. The onset and re-emergence of COVID is an all too relevant example of an outside force that has required all of us to make adjustments to routines and habits we hold dear. As a business, Common Roots Brewery has had to adjust to an ever-changing business paradigm that the pandemic created and yet we couldn’t compromise the quality of the products or services we delivered.

The Foundation, even as a relatively new organization, was established on some very focused set of principles. Our mission to be a resource for positive change in our community is dependent on the consistent involvement with and by our community members. We started this organization with just ten people and have now grown to one with over 100 members. We’ve helped individuals, businesses and organization to the tune of over ten thousand dollars in grants in our first year. None of this would have been possible without the consistent focus of our Board and the generous support of our members and community.

As you look ahead to the promise and challenges of 2022, we hope you will consider either joining the Common Roots Foundation or renewing your membership at any level. Membership in the Foundation can be an easy habit to start and maintain…and one which we know will yield some very positive outcomes in our community.

Cheers!